Paying off a brand promise
When it came to differentiating himself in a crowded market, Dr. Mike of Urban Chiropractic knew he had something unique for patients looking for more than just a quick alignment. The AO team had to show him how awesome that position truely was.
We defined a new brand strategy.
What makes Urban Chiropractic so unique is how Dr. Mike truly personalizes each patient’s experience and tailors each treatment to each visit. He gives patients the attention and time they need to get them on the path to recovery and good health.
We built a fresh mobile responsive website and filled it with content.
Urban Chiropractic’s website is the hub for all their marketing efforts. It needed to be responsive and easy to understand, just like each patient’s visit with Dr. Mike. We continue to manage and support all of Urban Chiropractic’s digital efforts with continued content creation and fresh imagery.
We captured Dr. Mike in action.
In person and in practice, we helped Urban Chiropractic expand their brand photography. We photographed Dr. Mike working with actual patients, sourced stock photography to complement his brand and shared guidelines for future images and social posts.
Times change and styles evolve. Urban Chiropractic didn’t need a whole new Identity, they just needed a little freshening up. We updated the fonts, simplified the logo and added a circle layout for promotional products and merchandise. Creating a system of marks that are used intentionally and consistently can help strengthen your brand appearance all while delivering that “pop” everyone is looking for.
We added new brand marks for merchandising.
Like what you see?
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